Things I learned from Sagmeister

Two years ago, during an advertising conference in Boracay, Philippines, I was lucky enough to have exchanged a few words with Stefan Sagmeister, graphic design god, and recent director of the self-experimenting documentary on happiness called The Happy Film. While our encounter was brief and fleeting, his words of advice were not, and to this … Continue reading

Liwasan ng Bayan : A Documentary about Plaza Miranda

Seven years ago around this time, armed with the energy and idealism of a graduating fine arts student from the University of the Philippines, I made a thesis and documentary about Plaza Miranda, the historical square in front of Quiapo Church in Manila. It was first shown at Podium in Ortigas, where our batch had … Continue reading

Cream Silk Hair Monsters

Monsters’ day out has arrived! This campaign was one of the first I worked on when I arrived in JWT. Recently, I received word that it went into print, which is a much better place to be in than the shelf! Thanks to Apol for doing some final tweaks before production. Client : Unilever Cream … Continue reading

Logo Design for Up Dharma Down

When my friend Paul Yap, the bassist of Up Dharma Down, asked me to create their logo identity for the launch of their new website, it seemed like a rhetoric question. I had been listening to the band since their debut album came out in 2006, and I distinctly remember how songs like “Lazy Daisy” and “Oo” … Continue reading

Masters, done!

Last February 13, seven of us presented our final projects, as requirement for graduation from Masters of Strategic Design at Politecnico di Milano. It was a nice reunion of sorts after 8 months, and it was nice to see that everyone refreshed and doing well. Needless to say, proper celebrations were in order, starting from … Continue reading

Novacart : From B2B to the shelves

This was a proposal done for Novacart, a leading Italian manufacturer of paper products that works business to business. The challenge was to introduce the brand to consumers, specifically through GDO’s (Grande Distribuzione Organizzata), or the hypermart / supermarket channel. Our process went from studying key trends with a focus on the channel to doing … Continue reading

Premium Snacking in Asia

A project in the works, proposing a platform of premium snacking for Asia, with research focused on the Indian market.

Benessere Movimento : Wellness on the go

A project in the works to explore a new market for this Italian food company’s healthy snacks, taking inspiration from the world that is always on the go. And while we’re waiting for this to launch in the Milanese Metro, here’s a peek into the strategic design thinking that went into the process.

Type Travel

Powered by renewed enthusiasm brought about by a new year, I’ve decided to create a new challenge (or diversion?) for myself, which is also a New Year’s gift to all my type-loving friends. Here’s Type Travel, a work in progress on the identities of places expressed by its typography. Just click on the tabs to … Continue reading

A Christmas Gift Idea

If you’re still not done with your shopping list this year, you may consider giving favors instead of gifts, and donate the cost to families affected by Typhoon Sendong in Cagayan de Oro and Iligan, in the Philippines. Currently, the death toll is at 927, and the affected population at about 63,079 families. Water shortage … Continue reading