Novacart : From B2B to the shelves


This was a proposal done for Novacart, a leading Italian manufacturer of paper products that works business to business. The challenge was to introduce the brand to consumers, specifically through GDO’s (Grande Distribuzione Organizzata), or the hypermart / supermarket channel.

Our process went from studying key trends with a focus on the channel to doing on-site research on possible needs that we may address with Novacart’s offerings, always designing solutions for the target consumer in mind. Our result was a partnership with sustainable GDO-types like COOP, to provide optimized and multi-functional containers for the company’s fresh fruits, veggies and pasta.


Politecnico di Milano 2012. Team composed of : Katrina Encanto, Federica Fumagalli, Lina Loaiza, Mallika Mhatre,  Siliang Yi.

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