Unilever Creamsilk Strength Boost


(While trying to organize my files this week, I saw a bit of work that made me feel a little nostalgic, mostly because of the great experiences I had working with the teams that I had at JWT and Saatchi. And so, the next few posts are dedicated to the people — the planners, the accounts, the creatives, the final artists and production team — that made these projects so much fun to work on. Enjoy!)

My first TV at JWT was for Unilever Cream Silk Strength Boost, shot by Martin Arnaldo and finished at Fame in Bangkok. This was officially my first introduction to the world of hair, which, while challenging, teaches an art director an enormous amount of discipline. Well worth the induction.

Client : Unilever Cream Silk

Agency : JWT Manila

ECD : Dave Ferrer

Art : Kat Encanto

Copy : Rach Villanueva

Accounts : Golda Roldan, Kathy de Leon

Director : Martin Arnaldo

Production Team : Unitel

Post Production House : Fame

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