Unilever Cream Silk Hair Dare


(While trying to organize my files this week, I saw a bit of work that made me feel a little nostalgic, mostly because of the great experiences I had working with the teams that I had at JWT and Saatchi. And so, the next few posts are dedicated to the people — the planners, the accounts, the creatives, the final artists and production team — that made these projects so much fun to work on. Enjoy!)

Second up on the hair reel is Cream Silk Hair Dare — a demo spot that included three confessionals, a smoothness meter and a purple chair. Nicely shot by Sid Maderazo, with production design by Adeline Leung.

Client : Unilever Cream Silk

Agency : JWT Manila

ECD : Dave Ferrer

Art : Kat Encanto

Copy : Rach Villanueva

Planning : Pam Pacete, Jojo Leonardo

Accounts : Miriam Sison Pangan, Jakeena Malli

Director : Sid Maderazo

Production Team : 88 Storey Films

Post Production House : The Post

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