HSBC Loan Promo Ad Series

(While trying to organize my files this week, I saw a bit of work that made me feel a little nostalgic, mostly because of the great experiences I had working with the teams that I had at JWT and Saatchi. And so, the next few posts are dedicated to the people — the planners, the accounts, the creatives, the final artists and production team — that made these projects so much fun to work on. Enjoy!)

A quick illustration for an even quicker promo ad turnaround, with a strict direction to work with a template, which in most cases, is something most art directors feel the urge to avoid. Given that it was mandatory, I instead made the template coherent with the art, working with the colors of the brand to create the palette for the illustration.

Client : HSBC

Agency : JWT Manila

ECD : Dave Ferrer

Art : Kat Encanto

Copy : Rach Villanueva

Accounts : Denise Limon

Producer : Princess de Guzman


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