Creative Guild Kidlat Mindmap Print

(While trying to organize my files this week, I saw a bit of work that made me feel a little nostalgic, mostly because of the great experiences I had working with the teams that I had at JWT and Saatchi. And so, the next few posts are dedicated to the people — the planners, the accounts, the creatives, the final artists and production team — that made these projects so much fun to work on. Enjoy!)

During my first few months at JWT, I drew a poster for the Creative Guild Kidlat Privilege Card — a VIP card for bars, clubs, bookstores and places of inspiration for creatives, which was released at the same time as this Kabhoom online game. As a fan of mindmaps, this was a lot of fun, though I did get a lot of funny looks drawing it on paper at Starbucks.

Client : HSBC

Agency : JWT Manila

ECD : Dave Ferrer

Art : Kat Encanto

Copy : Rach Villanueva

Accounts : Denise Limon

Producer : Princess de Guzman


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