PAWS Paper Pets

PAWS is a nonprofit organization in the Philippines that works for the protection and welfare of street animals. In an effort to find long- term care and attention for the pets, they needed help in making people consider adoption from their shelters.
We needed an idea that would get the attention of our market – young individuals who are always looking for a fun diversion for their energy. Riding on the paper craft toy craze that was happening in schools and offices nationwide, we designed direct-mail pieces that could be assembled into cute cube animals, communicating a message that adopting a real pet is much more meaningful and fun. These were mailed to prospective pet parents with an adoption form.


Client : Philippine Animal Welfare Society

Agency : JWT Manila

ECD : Dave Ferrer

Art : Kat Encanto

Copy : Rachel Villanueva

Bronze for Art Direction, Philippine Ad Congress 2009

Shortlist, Philippine Creative Guild 2010


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