Nokia Road Safety

Many Filipinos possess an extreme attachment to communication, sometimes to a fault. To remind people of the dangers of phone use while driving, we created a campaign that would make motorists understand what they can miss when they are distracted on the road with their phones. This was communicated through an execution where pedestrians were painted to blend with the background of familiar streets of Manila.

A radio campaign was also developed to support this effort.

Client : Nokia

Agency : JWT Manila

ECD : Dave Ferrer / Tay Guan Hin

CD : Joe Dy

Art : Kat Encanto

Copy : Rachel Villanueva

Photographer : Wesley Villarica

Producer : Karen Pilapil

Adobo Ad of the Month, 2009

Shortlist, Philippine Creative Guild 2010

Advertisements
Comments
2 Responses to “Nokia Road Safety”
  1. Jam says:

    This reminds me of Preventable.ca’s campaign for more responsible driving, article found here http://www.preventable.ca/2010/09/shifting-attitudes-with-illusions/ .

    The Nokia ad looks haunting. Brilliant.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: