Kraft Smilewich

In 2009, Manila saw the worst typhoon to hit in decades, leaving thousands of families homeless and desolated. It was however, inspiring, to see citizens try to aid relief efforts by turning social networks into real-time hubs of information and coming together to pack relief goods at rescue centers nationwide.
This inspired us to create Smilewich — an effort to send more than just food. It was a way of sending messages of inspiration that will remind victims that people are still looking out for them.

Client : Kraft Eden Cheese

Agency : JWT Manila

ECD : Dave Ferrer

Art : Kat Encanto

Copy : Joe Dy

Accounts : Golda Roldan, Iea Nepomuceno, Anne Pagaduan

Best Integrated Marketing Campaign, Kraft Awards 2010

WWCC Best Work 2010

Shortlist, Philippine Creative Guild 2010


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