Kythe Perspectives Radio Campaign

Birthday

Kythe is a nonprofit foundation that works for a comfortable and enjoyable environment for children with cancer. While the hospital is well-supported and visited during the holidays, they wanted to encourage people to visit during the rest of the year. Our strategy was rooted on the idea of celebrating life. Many Filipinos consider their birthdays … Read more

Nokia Road Safety

Nokia Road Kid

Many Filipinos possess an extreme attachment to communication, sometimes to a fault. To remind people of the dangers of phone use while driving, we created a campaign that would make motorists understand what they can miss when they are distracted on the road with their phones. This was communicated through an execution where pedestrians were … Read more

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