Cannes Lions Viral in 48 Hours
Client : Oxfam / Cannes Lions Actors : Kara Bautista, Alan Navarra, Jeff Saez and Mister Starbucks
A simplified version of what I can do
In preparation for upcoming interviews, I was inspired today to simplify my resume. These days, I’ve become a big fan of design that is helpful and functional, and I thought I should apply that in anything I send out as well. Today, I realized the road to simplicity is really quite complex. Much debate was … Read more
Kraft Cheese Lovers Print Campaign
A print campaign for the Kraft Cheese Café, home of 5846 different dishes from cheese. While casting for this brief was particularly awkward to explain (“Girl / boy with two distinct front teeth… Must have mouse-like features”), the talents were very good-natured about being told at the shoot various directions on how to look more … Read more
7-11 Integrated Pitch Campaign
The convenience store brand 7-11 asked JWT to pitch for their business by creating a campaign that would communicate value for money, when people found it to be more expensive. Our strategy? We re-defined value for 7-11, and positioned the brand as the option for so much more for just a little more. 7-11 offered … Read more
Kythe Perspectives Radio Campaign
Kythe is a nonprofit foundation that works for a comfortable and enjoyable environment for children with cancer. While the hospital is well-supported and visited during the holidays, they wanted to encourage people to visit during the rest of the year. Our strategy was rooted on the idea of celebrating life. Many Filipinos consider their birthdays … Read more
Kraft Smilewich
In 2009, Manila saw the worst typhoon to hit in decades, leaving thousands of families homeless and desolated. It was however, inspiring, to see citizens try to aid relief efforts by turning social networks into real-time hubs of information and coming together to pack relief goods at rescue centers nationwide. This inspired us to create … Read more
Uniqlo Mindmap
Design entry with the theme of Inspiration for the Cannes Lions Advertising Festival 2010. The idea of drawing a mindmap was to illustrate the possibilities of inspiration, to achieve great work, represented by a Gold Lion, the most coveted prize of the festival. Finalist, Uniqlo Cannes Grand Prix 2010
Nokia Road Safety
Many Filipinos possess an extreme attachment to communication, sometimes to a fault. To remind people of the dangers of phone use while driving, we created a campaign that would make motorists understand what they can miss when they are distracted on the road with their phones. This was communicated through an execution where pedestrians were … Read more
PAWS Paper Pets
PAWS is a nonprofit organization in the Philippines that works for the protection and welfare of street animals. In an effort to find long- term care and attention for the pets, they needed help in making people consider adoption from their shelters. We needed an idea that would get the attention of our market – … Read more
Kabhoom Online Game
In 2007, the Creative Guild of the Philippines introduced their privilege card, which gave advertising kids discounts to bookstores, spas, bars and other venues that provided inspiration. We created an online game (the mindless kind that we like to play in between brainstorming) to encourage people to get struck by inspiration. Give it a try … Read more
