Kimberly Clark Joy Bathroom Tissue


(While trying to organize my files this week, I saw a bit of work that made me feel a little nostalgic, mostly because of the great experiences I had working with the teams that I had at JWT and Saatchi. And so, the next few posts are dedicated to the people — the planners, the accounts, the creatives, the final artists and production team — that made these projects so much fun to work on. Enjoy!)

A particularly fun shoot, done at the heart of Manila, was this series for Kimberly Clark Joy Bathroom Tissue. An initial brief of a 15 second demo spot led to an approval and production of three spots, all of which questioned the contentment of the even the most content characters– over life, and over the strength of their tissue.

(P.S. Upon searching for this film online, I chanced upon this spoof of the film. I’d like to consider it a good thing.)

Client : Kimberly Clarke Joy Bathroom Tissue

Agency : JWT Manila

ECD : Dave Ferrer

Art : Kat Encanto

Copy : Rach Villanueva

Planning : Pam Pacete, Jojo Leonardo

Accounts : Golda Roldan, Kathy de Leon

Director : Mark Querubin

Production Team : 88 Storey Films

Post Production House : UGL

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